Regulated SEO and ORM growth under founder-level pressure.

Context

In 2024, Menashe Avramov led SEO and ORM at Fijaya LTD for Banxso.com. The work sat inside a regulated finance environment where visibility, reputation, funnel cleanup, and content quality had to move together.

The challenge

The site needed organic growth without treating regulated finance search like a generic content sprint. Reputation surfaces, funnel quality, content trust, and aggressive SEO cleanup all affected the same commercial outcome.

What I did

• Mapped organic and ORM priorities with Screaming Frog, SEMrush, Ahrefs, GA4, Google Search Console, and manual roadmap review.
• Managed SEO, content, and ORM suppliers across parasite SEO/GEO, aggressive SEO, and BH FX funnel cleanup.
• Built the Investing Academy as a content-marketing channel rather than a thin lead capture surface.
• Prioritized work by commercial funnel risk, not only by keyword volume.
• Used manual review to keep sensitive finance claims inside safer search and reputation boundaries.

Results

• Banxso.com grew from 300 to 2,000 monthly organic FTDs in 1 year.
• The Investing Academy became a content-marketing channel.
• SEO, content, ORM, and funnel cleanup were managed as one operating system.