GEO and AEO

AI search optimization for answers, citations, and entity visibility.

SEOH updates existing pages with clear business information, direct answers, source links, structured content and internal links to support AI search.

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GEO and AEO

How SEOH reviews AI-search visibility.

An audit records how selected search and AI tools describe your business, which sources they cite, and what information is missing or inaccurate.

What is GEO?

Start with one buyer question: record the answer and its sources, improve the relevant page, then compare dated observations. GEO does not guarantee citations or rankings.

  1. Assess one buyer question

    Choose a real question your customers ask. Record the exact wording, platform, date, answer and linked sources. Check whether your relevant page answers it and which facts are missing.

    • One question and target audience
    • Dated answer and linked sources
    • Relevant page and missing facts

  2. Improve the page that should answer it

    Put a direct answer near the top, explain the service and its limits, and support factual claims with sources. Keep the page crawlable and link to it from relevant pages.

    • Direct answer, not a keyword list
    • Supported facts and clear limits
    • Crawlable page and relevant links

  3. Measure observations, not promises

    Repeat the same question on the same platform and keep dated records; answers can vary. Compare cited pages and, where permitted tracking exists, referral visits and enquiries. One screenshot is not a trend.

    • Same question, platform and dates
    • Citations separated from visits and enquiries
    • No guaranteed inclusion or ranking
What is GEO?

What is AEO?

AEO is an industry term for structuring direct answers with supporting context. It does not guarantee a featured snippet or AI answer.

  1. AEO answers the question first

    The page should answer the user's question clearly before asking them to interpret broad marketing copy.

    • Direct answers
    • Helpful definitions
    • Question-led sections

  2. AEO needs support below the short answer

    Short answers work best when the page also includes context, examples, internal links, schema, and a useful next step.

    • Supporting detail
    • FAQ and schema
    • Clear next action

  3. AEO is not answer control

    SEOH does not promise answer placement. The work improves the owned page so it can be understood and evaluated more easily.

    • Expectation clarity
    • Supported claims
    • Visible proof
What is AEO?

Start with technical SEO and clear content

Review crawling, indexing, useful page content, and related links before deciding where the AI-search work should focus. Keep business information and supporting sources consistent.

Google's guidance for AI features in Search

Record what the answers show

Test agreed questions in the target markets. Record the answers, cited sources, wrong or missing facts, and pages you can update.

Agree the changes and reporting

Choose the technical fixes, content updates, and measurements included in the scope. Confirm access, responsibilities, and reporting before work starts.

Compare planning price ranges

Use these USD ranges to discuss a starting scope. The written quote confirms the selected work, deliverables, and price.

Starter

$450-1,000 USD

Start with an audit, one service, or a focused first project.

Growth

$1,000-3,000 USD

Discuss ongoing SEO, content, reporting, or paid advertising, with the selected work included in your quote.

Enterprise

$3,000-10,000 USD

For franchises, regulated teams, larger B2B teams, and white-label agency partnerships that need deeper coordination.

Discuss your website and priorities

Bring your website, a target market, and the questions your customers ask. SEOH can review whether an audit, content work, or technical updates are a useful starting point.

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Problems this solves

Problems this solves

  • Agency reports show rankings, but clients ask whether Google AI Overviews, ChatGPT, Perplexity, Gemini, or Bing Copilot mention them accurately.
  • White-label teams need to sell GEO/AEO without promising rankings or unsupported AI-answer control.
  • Pages target broad keywords but miss specific customer questions, market requirements and supporting external references.

Benefits

  • Run manual checks to record which AI tools mention the brand, any incorrect facts, and which pages or sources need review.
  • Review your business information, source links, answers to customer questions and reporting.
  • Rewrite priority pages around buyer questions, structured facts, internal links, and credible public sources.
  • Strengthen citation paths around credible third-party sources.
  • Prepare an audit and action plan that agencies can review with clients.

Work included

Work included

Prompt test matrix - 20+ buyer prompts tested across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot.

Platform coverage notes - where the brand appears, where it does not and which sources are cited.

Entity and citation gap report - business facts and sources present or missing in the recorded AI answers.

30-day action plan - prioritised tasks with effort estimates.

Summary presentation with your agency's branding.

FAQ

Questions about GEO/AEO

How is AI search different from regular SEO?

Regular SEO improves pages that search engines can access, rankings, internal links, technical health, and content quality. Search tools that use AI add other considerations: clear information about the business and offer, sections that answer questions, links to sources, tests using common questions, and reports across tools such as Google AI Overviews, Perplexity, and ChatGPT Search.

Which AI-search tools do you check?

The first pass normally reviews Google AI Overviews, Perplexity, ChatGPT Search, Gemini, and Bing Copilot. The exact mix can change by market, but the report separates each surface so the team can see where the brand appears, where it is absent, and which source or page needs work.

Can you guarantee Google AI Overview placement?

No. SEOH does not promise rankings, traffic, AI citations or AI Overview inclusion. The work can improve business information on your pages, structured content, supporting sources and internal links.

How long until we see results?

The first useful output is usually the manual visibility audit and priority plan. Implementation impact depends on the pages, market, authority, crawl timing, and whether supporting sources need to be built or cleaned up. SEOH reports changes as observations, not as guaranteed outcomes.

Do you white-label this for agencies?

Yes. SEOH can package AI-search audits, entity maps, schema recommendations, page briefs, and reporting notes for agency partners while keeping client communication under the agency brand.

What's the difference between your tiers?

Starter covers a focused audit or single-market action list; Growth adds ongoing work and reporting; Enterprise supports larger sites, stakeholder reviews, and multiple markets. The written scope confirms the selected work.

Recommended next step

Book a 20-minute call

Tell us which website and markets you work on, what you need and when you need it.

Book a 20-minute call

Discuss agency or white-label work

Talk about your website, priorities, target markets and how we would work with your team.

Book a 20-minute call

Email Menashe SEOH

Best for detailed briefs

Send website links, requirements or attachments for Menashe to review.

[email protected]

Resources for your project

Use the guides and tools below to explore the work. If you contact SEOH, include your website, market and priorities.

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