Resources
Start with the right audit or brief.
Find guides, checklists, and tools for SEO, AI search, and marketing planning.
Guides and tools
Resources for your project
Use the guides and tools below to explore the work. If you contact SEOH, include your website, market and priorities.
Agency owners and operators
White-label project worksheet
Use the rows to choose a service, map who delivers it, and record how work and approvals pass between teams.
View detailsSEO leads, founders, and agency strategists
AI-search page checklist
Choose one public page and record what a person and a crawler can verify there before planning changes.
View detailsSEO managers and content strategists
AI Overviews audit worksheet
Run the same manual checks for one page and query, and keep actual observations separate from predictions.
View detailsFranchise marketing managers
Multi-location SEO reporting worksheet
Build a report from a verified location roster and use the same metric definitions for every location in the same reporting window.
View detailsSEO leads, technical marketers, and agency strategists
Structured data checklist
Start from facts visitors can see, then map only those facts to structured data and supporting page links.
View detailsSEO leads, publishers, and agency reporting owners
AI citation log
Keep a dated record of a small, repeatable set of questions and the sources actually shown in each answer.
View detailsMulti-location operators, franchise teams, and local SEO owners
Local SEO checklist for multiple locations
Use a verified location list to compare the public facts for each branch and queue documented fixes.
View detailseCommerce owners, managers, and agency SEOs
Online store SEO checklist
Pick one product or category path and record the actual crawl, filter, content, and product facts before changing the storefront.
View detailsHealth, wellness, diagnostics, and medical-adjacent marketers
Health content review checklist
Use this worksheet to identify claims that need qualified review; it cannot approve medical, legal, or regulatory content.
View detailsB2B SaaS founders and growth marketers
AI-search checklist for SaaS pages
Review one product question across the public page, product source material, and any comparison or integration page that answers it.
View detailsHospitality, events, venue, travel, and local-experience marketers
Hospitality SEO worksheet
Choose one property, destination, or experience and tie every public detail to an owner and valid date window.
View detailsLawful 18+ operators and agencies
18+ marketing preflight checklist
Use this as a conservative preflight for lawful 18+ work. Record policy and approval status only; do not enter identity documents or sensitive personal details.
View detailsLawful 18+ operators, agencies, and creator-platform managers
Fan-platform marketing worksheet
Plan the public profile, permitted discovery channels, and measurements for a lawful 18+ creator business. Keep public materials professional and non-explicit.
View detailsCreative directors, agencies, and growth teams
AI Video Cost & Time Calculator
An on-page estimator for planning AI video effort by use case, length, language, review flow, and channel.
View detailsFounders, agency owners, and marketing leaders
SEO hiring brief
Define the work and support the role must cover before comparing agencies, freelancers, a senior solo specialist, or an in-house hire.
View detailsAgency owners and finance-aware operators
White-Label Margin Calculator
An on-page margin estimator that uses the agency's own resale and workload inputs without publishing SEOH prices.
View detailsWorking with SEOH
Getting started and reporting
How projects start, how reporting works and which reviews sensitive industries need.
Reporting cadence
A reporting schedule for SEO and marketing work.
A guide to structuring reporting for scoped SEO and marketing work, including progress notes, monthly reviews, and next-step decisions.
Read the noteCompliance posture
Compliance posture for sensitive and adult-safe marketing.
SEOH compliance posture for sensitive and adult-safe marketing, covering lawful 18+, consent, likeness, platform, and payment-rule guardrails.
Read the note