Resources
SEO hiring brief
Define the work and support the role must cover before comparing agencies, freelancers, a senior solo specialist, or an in-house hire.
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Record the priority decision or work outcome, current baseline evidence, audience, and deadline. Separate known constraints from hoped-for results.
Group recurring strategy, execution, reporting, and stakeholder tasks. Estimate available internal management time, required system access, approval owners, and any specialist support.
Ask each candidate who will handle strategy, implementation, reporting, and cover during absences. Record the proposed work, price, references to check, and questions left unanswered.