Hilan.co.il Knowledge Center

Evergreen content that attracted 1,700+ high-DA backlinks.

2013-2017 - Israeli B2B SaaS. Role: SEO Expert (EMC Division) at NGSoft. Text-only career context, not an SEOH client case or endorsement.

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Verified backlinks: 1,700+ high-DA backlinks
Assets: Evergreen articles and online calculators
Role: SEO Expert at NGSoft

Context

From 2013 to 2017, Menashe worked as an SEO Expert in NGSoft's EMC Division and built Hilan.co.il's Knowledge Center with evergreen articles and online calculators.

The challenge

B2B SaaS authority needs assets that are useful enough to earn attention over time. Thin content rarely attracts durable links or helps complex buyers.

What I did

Used Screaming Frog, SEMrush, Ahrefs, GA4, Google Search Console, and manual roadmap review and technical SEO review to guide evergreen asset planning.
Built Hilan.co.il's Knowledge Center around evergreen articles.
Used online calculators as practical authority assets, not decorative content.
Focused on assets that could earn high-DA backlinks over time.
Connected content usefulness to B2B SaaS authority building.

Results

The Knowledge Center attracted 1,700+ high-DA backlinks.
Evergreen articles and online calculators were the authority assets.
The work was completed during the NGSoft SEO Expert period.

Founder reflection

What this taught me.

Authority is easier to earn when the asset helps the market do something. Calculators and evergreen explainers can outperform generic thought leadership.

What this means for SEOH

How it translates now.

SEOH uses this for SaaS, education, and professional-services clients that need useful assets, schema, and AI-search clarity rather than generic blog volume.

Methodology download

Entity & schema implementation guide

Use the guide to connect entity clarity, schema, evergreen assets, and visible proof.

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Related path

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