SEOReseller.com

White-label SEO growth before acquisition.

2022-2023 - B2B SaaS / white-label SEO. Role: SEO Director at Axadra Ventures. Text-only career context, not an SEOH client case or endorsement.

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Verified outcome: Revenue tripled to $300K+
Period: 6 months
Outcome: Acquired by Semify, LLC

Context

From 2022 to 2023, Menashe served as SEO Director at Axadra Ventures for SEOReseller.com. The role covered organic-channel P&L, stakeholder relationships, campaign delivery, and product delivery.

The challenge

White-label SEO needs trust on two fronts: the agency relationship and the end client outcome. Growth had to connect product, delivery, reporting, and stakeholder confidence.

What I did

Reviewed organic-channel priorities with Screaming Frog, SEMrush, Ahrefs, GA4, Google Search Console, and manual roadmap review.
Owned organic-channel P&L and tied SEO delivery to revenue accountability.
Managed stakeholder relationships so delivery, reporting, and product expectations stayed aligned.
Shaped end-to-end campaign delivery around repeatable white-label operations.
Connected product delivery decisions to the agency resale model.

Results

SEOReseller's revenue tripled to $300K+ in 6 months.
The business was acquired by Semify, LLC.
Organic-channel P&L, stakeholder relationships, and campaign delivery were owned together.

Founder reflection

What this taught me.

White-label growth works when delivery is operational, not vague. The buyer needs confidence that strategy, reporting, and handoff will protect the agency relationship.

What this means for SEOH

How it translates now.

SEOH's white-label model borrows directly from this lesson: scope first, protect the agency relationship, and keep reporting decision-ready.

Methodology download

White-label agency playbook

Use the playbook to review delivery, handoff, reporting, and resale fit before expanding agency capacity.

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Related path

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