Context
During the Webpals (XLMedia) period, Menashe handled infrastructure SEO across 2,700 sites, supported large affiliate revenue environments, and trained 100+ SEO team members through in-house courses.
Webpals / XLMedia network
Infrastructure SEO across 2,700 affiliate sites.
2018-2020 - Multi-site / affiliate network. Role: SEO Strategy Expert at Webpals (XLMedia). Text-only career context, not an SEOH client case or endorsement.
- Verified scale
- 2,700 sites
- Affiliate revenue
- $1M-$3M / month
- Training
- 100+ SEO team members
The challenge
Multi-site SEO cannot be managed page by page. It requires repeatable audits, template standards, reporting discipline, and training so decisions scale beyond one operator.
What I did
- Used Screaming Frog, SEMrush, Ahrefs, GA4, Google Search Console, and manual roadmap review to support repeatable infrastructure SEO review.
- Handled SEO decisions across a 2,700-site environment.
- Reviewed affiliate-network patterns where template and technical choices multiplied quickly.
- Created training paths for 100+ SEO team members through in-house courses.
- Connected reporting and prioritization to large revenue environments.
Results
- Infrastructure SEO covered 2,700 sites.
- Affiliate gross revenue context was $1M-$3M / month.
- Menashe trained 100+ SEO team members via in-house courses.
Founder reflection
What this taught me.
Scale forces discipline. If templates, reporting, and training are not clear, a large network magnifies mistakes as quickly as it magnifies wins.
What this means for SEOH
How it translates now.
SEOH uses this background for multi-location, franchise, publisher, and white-label work where repeatable systems matter more than one-off fixes.
Methodology download
Multi-location local SEO audit template
Use the template to separate network-level patterns from location-level follow-up.
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Franchise and multi-location
Review the connected SEOH service, industry, or milestone context.
Related path
Media and publishers
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Related path
Measuring AI-citation success
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Recommended next step
Need proof discipline before you scale the work?
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