Plan topic groups, supporting articles, and internal links
A publisher cluster should define pillars, supporting articles, commercial bridges, refresh priorities, and internal-link rules.
- Pillar map
- Supporting articles
- Refresh priorities
Media & Publishers
Topic authority strategy for publishers.
Plan topic groups, supporting articles, internal links and updates for a large editorial site.
- Industry
- Media & Publishers
- Work focus
- Topic structure and author context
- Pricing
- Quoted after scope review
Media & Publishers SEO
Topic authority for publishers depends on clear clusters, internal links, refresh governance, and pruning decisions.
Unlinked articles are harder to find
Articles need deliberate links to hubs, related explainers, comparison pages, and conversion paths where relevant.
- Hub links
- Related explainers
- Commercial bridges
Content pruning is part of growth
Not every article deserves to stay indexed. Thin, stale, cannibalizing, or unsupported pages should be refreshed, merged, or removed.
- Cannibalization review
- Refresh plan
- Pruning rules
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