Context
Since 2024, Menashe has worked as a Senior SEO/GEO IC6 across a multi-site network including casino.ca, casino.us, casino.at, casino.org, money.ca, casino.co.uk, covers.com, moneywise.com, and oddspedia.com.
2024-today casino and media network
Senior SEO/GEO across casino, finance, and sports sites.
2024-today - Casino / sports / consumer finance. Role: Senior SEO/GEO IC6. Text-only career context, not an SEOH client case or endorsement.
- Role
- Senior SEO/GEO IC6
- Scope
- Multi-site network
- Cadence
- Monthly health reporting
The challenge
A regulated and affiliate-heavy network needs roadmap delivery, prioritization, sprint execution, scalable E-E-A-T schema, and reporting that separates health signals from noise.
What I did
- Uses Screaming Frog, SEMrush, Ahrefs, GA4, Google Search Console, and manual roadmap review for technical audits, prioritization, and reporting review.
- Owns roadmap delivery, prioritization, and sprint execution.
- Led technical audits across a multi-site network.
- Implemented scalable E-E-A-T schema across sensitive and publisher contexts.
- Built a monthly health reporting cadence for decision-making.
Results
- Roadmap delivery, prioritization, and sprint execution are owned at Senior SEO/GEO IC6 level.
- Technical audits and scalable E-E-A-T schema implementation are part of the role.
- A monthly health reporting cadence supports the network.
Founder reflection
What this taught me.
GEO work becomes practical when it is tied to technical health, schema, content quality, and a reporting cadence people can actually act on.
What this means for SEOH
How it translates now.
SEOH applies this to media, publishers, regulated analogs, and AI-search work that needs both classic SEO discipline and answer-readiness review.
Methodology download
AI Overviews visibility audit template
Use the template to review prompts, page answers, schema coverage, claim support, and next actions.
Request the templateRecommended next step
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